House of Good

Partnered with the VP of Brand and Creative Director to develop visual concepts and in-store experiences that reflected the brand’s identity and retail goals. Hired as a project stylist and visual merchandiser to create and execute visual merchandising strategies for experiential pop-ups that boosted customer engagement and product visibility. Managed vendors, props, and installation logistics to ensure consistency and timely execution. Led visual direction for pop-up events for brands including Audible, Rare Beauty, and Dramamine. Click here for details.

VP & Creative Director: Paul Anderson

Senior Producer & Producer: Julie Kim & Alexis Wolford

Stylist & Visual Merchandiser: Vega Alfirina

Exterior of a beauty store with large pink sign and promotional posters, including a woman with dark hair lying down. Pink tiles on the ground display the store's logo and inspirational messages.
Pink display shelf with beauty products, vases with flowers, and signs, under a sign that reads 'Rare Beauty Comfort Club'.
Interior of a beauty salon with pink and beige furniture, decorative shelving, and artwork of a woman's face on the walls, creating a cozy and stylish atmosphere.
A cozy, pink-themed seating area with two pink chairs, a small round table, greenery plants, a wall mirror, and decorative items on a pink pedestal, featuring wall text about finding comfort in being rare.
Cozy living room with a white sofa decorated with pink and white pillows, a wooden coffee table with vases and candles, a pink shelving unit, a tall lampshade, and wooden slat wall backdrop.
Yoga studio with pink mats on dark wooden floor, white towels and props on mats, and a large wooden shelf behind with decorative vases, plants, books, and meditation cushions.
Display wall of skincare and beauty products in front of large promotional photos of two women, with a sign that reads 'Rare Beauty Comfort Club'.
Indoor space with a white wall shelf holding herbal products and flowers, a tall potted tree, a decorative moss and rock garden with a glowing orb
The storefront of Ditch-the-Drama Café called Wellpothecary, with yellow striped exterior, green and purple stools outside, and lush plants nearby.
A wellness shop display with two green and two blue pedestals, each holding small plants and items, in front of a white wall with a large yellow circle sign reading "the Wellpothecary," promoting relaxation and wellness.