Hi, I’m Vega Alfirina.
Los Angeles–based stylist and visual director with 14+ years of experience crafting elevated, brand-defining imagery across fashion, lifestyle, and home. With a foundation in editorial, I bring a sharp eye for detail and intentional storytelling to every project.
I’ve led styling for campaigns, e-commerce, and showroom environments, balancing strong brand direction with fresh, modern perspective. Comfortable in fast-paced settings, I’m known for executing efficiently on set while elevating visuals in ways that feel both polished and approachable.
My Approach
Ideation
I start with instinct and research, building mood boards that define silhouette, color, texture, and casting direction, setting a clear visual language for the story.
Planning
I translate ideas into focused concept decks, refining styling direction, looks, and key pieces to ensure a cohesive and brand-aligned vision.
Execution
On set, I lead with both precision and intuition, staying aligned to the plan while allowing space to adjust, refine, and elevate in real time.